Role: Social Media Content Manager
Salary: Circa £41K
Band: 2
Position type: 12 months fixed-term contract
Location: Endeavour Square (Stratford), London
Hybrid working within this role enables a balance of 50 per cent of time split between the office and home over a 4-week period. Hybrid working arrangements can evolve subject to business requirements.
Role Overview
The job holder is responsible for leading and managing organic social media campaigns, determining what and when social and blog content is to be produced and released, as well as the editorial guidance and overall quality assurance.
The job holder researches, drafts, edits and publishes targeted content via our social media channels and blogs to improve customer communications and build engagement.
The job holder will assist with community management responsibilities as needed, covering the community management lead when required as well as serving on the out of hours community management rota.
The job holder will engage with defined stakeholders, managing the daily sign-off process as well as ensuring that social media campaigns meet best practice and are as effective as possible to achieve TfL business objectives.
Key accountabilities
- Plan, create, edit and publish social media content plans for organic social media channels that deliver on the TfL social media strategy and meet business objectives. This will include working outside of core hours from time to time
- Lead on various campaigns, recommending appropriate approaches to key stakeholders that are in line with the overall social media strategy and meet brief objectives
- Use an in-depth understanding of social media platforms to provide expertise to the business on tone of voice, content formats and channel strategy to develop the effectiveness of our feeds and pages
- Serve on the out of hours community management rota, interacting with users to drive engagement and gathering user generated content which can be used to enhance our brand
- Be the expert in the room to help grow digital skills across the organisation
- Develop and maintain knowledge of social media platforms, staying on top of updates and trends to continue to improve the effectiveness of the TfL organic social media channels
- Develop a reliable network of contacts across the business to assist with sourcing new content and features aligned to key corporate and departmental objectives for publication via social media and blogs
- Ensure that TfL core values, voice, editorial style and brand guidelines for each channel are applied consistently across editorial, imagery and other content to protect and enhance the reputation of the organisation
- Evaluate success of campaigns by providing reporting as required
Key interfaces
- Teams within the Customer and Communications Directorates to develop an agreed approach to digital communications across the business around campaigns, announcements, events and content, e.g. Partnerships, Press, Marketing, Corporate Communications and more
- Members of the Sponsored Services team, to manage production of content supporting Santander Cycles and the Cable Car
- Digital channel managers to ensure that delivery of digital comms is fully integrated across the channels
- Customer Information operations to ensure that all digital communications are provided in a clear and integrated way
- TfL technical staff to identify and correct any technical issues affecting content
Skills, Knowledge and Experience
Knowledge
- In-depth, up-to-date understanding of all social media platforms including but not limited to Instagram, TikTok, Facebook, X, YouTube and LinkedIn
- Good understanding of how organic and paid campaigns can work together
- Strong understanding of key social media trends, tools, platforms including how they can be used to engage customers
- Good understanding of copyright law and advertising standards
- Good awareness of user-centered design principles and how they apply to content generation
- Good understanding of SEO and reporting
- Awareness of current and emerging trends and best practice in marketing, communications and customer info
- Understanding of accessibility legislation and standards such as WCAG
Skills
- Very strong copywriting, editing and proofing skills with an eye for accurate grammar, spelling and technical detail
- Excellent stakeholder management skills with good ability to negotiate and influence
- Very strong verbal and written communication skills
- Good ability to communicate complicated issues to a wide range of audiences in a straightforward and diplomatic manner
- Ability to work rapidly, consistently and proactively to a very high standard of performance
Experience
- Substantial level of experience creating social media plans, content and blogs gained in a large, complex, politically sensitive organization with multiple demanding stakeholders
- Experience of managing and growing a social media community for a large brand
- Experience of working as part of a creative team delivering accurate content to tight deadlines
- Experience of using social media tools for publishing, monitoring and reporting
- Good experience of digital content strategy and tailoring and delivering online content to that strategy across complex multi-channel environments including mobile platforms
Equality, diversity, and inclusion
We are committed to equality, diversity, and inclusion. We want to represent the city we serve, which will help us become a more innovative and efficient organisation. Our goal is to make our recruitment as inclusive as possible. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria. We also use anonymising software that removes identifying information from CVs and cover letters to make the process fair.
Application Process
Please apply using your 2-page CV.
Think carefully about the skills, knowledge and experience in the advert and cover this in your CV. PDF format preferred and do not include any photographs or images
The closing date for applications is Sunday 17th May 2026 @ 23:59
All offers of employment are subject to satisfactory right‑to‑work checks. Candidates must be able to demonstrate their right to work in the UK. At the present time TfL is unable to offer visa sponsorship for this role.
Vetting Process
At Transport for London, safety, trust and fairness sit at the heart of how we recruit. Our Vetting Charter (https://london-gov.jobs2web.com/job-invite/3750/) explains the checks we carry out before you join us, helping ensure we create a safe, inclusive and reliable network for everyone who depends on our services. We simply ask that the information you provide is honest and accurate so we can progress your application smoothly. If something doesn’t match or can’t be verified, we may not be able to move forward with your application but we’ll always treat you with transparency, respect and clear communication throughout.
Benefits
In return for your commitment and expertise, you will enjoy excellent benefits and scope to grow. Rewards vary according to the business area but mostly include:
• Final salary pension scheme
• Free travel for you on the TfL network
• Reimbursement of 75% of the cost of a standard class Ticket for National Rail travel from home or 75% reimbursement on a 28-day flexi ticket
• 30 days annual leave plus public and bank holidays
• TfL is committed to work-life balance, operating a hybrid working approach where business and role requirements allow.
• Private healthcare discounted scheme (optional)
• Tax-efficient cycle-to-work programme
• Retail, health, leisure and travel offers
• Discounted Eurostar travel