Digital Marketing Manager (Fixed Term) in Derby, Merseyside, United Kingdom

Do you live & breathe digital marketing? If so, I am interested in talking with you.

Ford & Stanley - The Rail Recruitment Experts are recruiting for a Digital Marketing Manager on a 12-month fixed contract to work for a leading rail company based in the heart of Liverpool.

As the Digital Marketing Manager, you will be working as a part of the marketing department to develop & deliver an engaging digital marketing strategy, which actively contributes to the revenue growth target.

In addition to delivering digital marketing content to encourage rail travel and communicate passenger information, this role will also help to measure marketing activity while working closely with the Campaign Marketing Manager to ensure analytics are shared and inform with wider marketing strategy.

Location: Liverpool, City Centre

Key Role and Responsibilities

  • Managing and enhancing the company website
  • Managing e-newsletters, social media channels and app
  • Supporting general marketing campaigns using digital channels and work with other departments, helping them to deliver activity digitally.
  • Enhancing passenger's journeys using digital communication
  • Communication with passengers using traditional channels of digital communication and exploring new technologies and media channels to improve experience.
  • Understanding passenger behaviour, perception and expectations is key to this role.

Essentials

  • A degree of equivalent qualification relevant to the role
  • A minimum of 2 year's experience of working in a similar role
  • Proven experience of managing and developing apps and websites, including driving traffic to the site, improving SEO and enhancing visitor navigation
  • The skills required to drive engagement through e-newsletters, including growing and managing data held
  • Knowledge of social media channels and experience utilising Twitter and Facebook on behalf of the organisation
  • Excellent copy writing skills
  • Analytical skills to measure marketing activity effectively

Closing Date: 28th October 2019

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