Digital Marketing Specialist in Derby, Surrey, United Kingdom
Do you love all things digital and looking to develop your career in digital marketing?
Ford & Stanley - The Rail Recruitment Experts have the pleasure of supporting one of our leading clients who provide a unique service in their industry.
The Opportunity
Our client is undergoing a period of exciting change with new digital projects planned for 2020 and are looking for an experienced Digital Marketing Specialist, who will play a key part in developing and executing our client's digital strategy. The successful candidate will drive traffic, grow subscribers. Lead generation and online visibility utilising such techniques in the field as social media, web analytics, email marketing and search engine optimization etc.
Location (s): Staines
Key Responsibilities
- Developing and managing the digital marketing strategy under the guidance of the Head of Marketing and Communication.
- Developing and managing the social media strategy for the company to support the re-development of the company website to ensure the site is search optimised.
- Creating online banner adverts and overseeing pay per click (PPC) ad management and social media advertising.
- Tracking conversion rates and making suggestions for future campaigns.
- Evaluating customer research, market conditions and competitor data
- Reviewing new technologies and keeping the company at the forefront of developments in digital marketing.
- Designing building and maintain the social media presence.
- Tracking and analysing website traffic flow and providing regular internal reports.
- Editing and posting videos, webinars, podcasts and audio content to online sites.
The Candidate
The ideal candidate must have at least 2 year's experience in a similar digital role where they have dealt with planning, creating & optimising paid for and organic SEO and social campaigns. A true passion for all things digital with knowledge and current best practice and an understanding of how digital marketing can be integrated int the communication mix.
Essentials
- 2 year's experience in a similar role
- Social media enthusiast with experience in developing, building and managing social strategy using key channels.
- A eye for marketable content and the ability to identify the 'story' around a product
- Strong customer-oriented ethic with ability to respond to customer queries directly and monitor conversations about the brand.
- Ability to balance multiple projects and spontaneous marketing opportunities that may arise
- Excellent communication skills both verbal and written and confident in writing, editing and crafting content for social media.
Desirable
Ideally degree educated with marketing qualifications e.g. CIM
Closing Date: 13th March 2020
Likely Job Titles: Digital Marketer, Marketing, Senior Digital Marketing Specialist
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