My client is a specialist in the delivery of innovative technology solutions and services within the railway infrastructure. An opportunity has arisen for a Marketing Executive to work alongside the Product Marketing and Comms Manager to support the roll-out of product and service launch activities as well as develop the company's brand and build relationships with key media contact.

Key responsibilities:

• Creating a regular email marketing schedule that seeks to raise awareness of business capabilities within key customer groups. You will be able to effectively coordinate content and execute email campaigns.
• Managing and maintaining regular output on company social media channels to promote key activities and achievements. You will be able to build a content calendar and work with stakeholders to create your content.
• Writing engaging content for company websites that informs, educates, and converts. You will be able to write compelling copy with a high degree of accuracy and work with content management systems.
• Drafting company press releases to promote both companies to the wider industry. You will be confident in building relationships with key media contacts to maximise distribution and awareness opportunities.
• Helping to develop internal communications that keep your colleagues informed of important business updates and successes. You will be proactive in working with colleagues to deliver timely updates.
• Helping to develop the company brand and tone of voice guidelines. You will have experience working with guidelines and have a desire for consistent communications.
• Analysing data from campaigns and communications to ensure continuous improvement. You will be confident reporting on key metrics and tracking performance.
• Supporting the delivery of a customer insights programme in close co-ordination with the Project and Sales Teams. You will have experience of using survey tools.
• Working with the Product Marketing and Comms Manager to support the roll-out of product and service launch activities.
• Assisting bid and sales activities on an ad-hoc basis to support growth. You will demonstrate a can-do, team player attitude.

Education level and/or relevant experience(s)

• Minimum 3 years work experience in a marketing role, ideally in a B2B environment
• Marketing qualification desired but not essential
• Some relevant industry experience would be an advantage, for example from within rail sector but candidates could successfully transition from other B2B sectors
• Ability to write highly accurate, engaging content

Knowledge and skills - Candidate demonstrates:

• Experience using content management systems, email marketing tools and social media platforms
• Building good internal and external relationships to support the creation of content
• Excellent written and oral communication skills
• Ability to understand and interpret complex information
• Willingness and ability to manage workload